Balmain x Chivas XV collection unveiled
05 October, 2021
Chivas Brothers has teamed up with luxury fashion house Balmain to launch a limited-edition Balmain x Chivas XV collection.
Chivas XV "disruptive" to Scotch category
05 July, 2018
The release of Chivas XV, a 15-year-old blended Scotch finished in Grande Champagne cognac casks has been described as “a disruptive move” for the category by its producer.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
